2024 Winners

GLOBAL RETAIL CONTENT CAMPAIGN OF THE YEAR

Winner 2024

The River Group and Superdrug

— The Edit

GLOBAL FINANCE CONTENT CAMPAIGN OF THE YEAR

Winner 2024

ITCH & M&G Investments

— Accidental Wes Anderson Campaign
Silver 2024

Elavon Merchant Services, SomeBrightSpark & IKEA

— ‘Tillsammans: a payments partnership’

GLOBAL NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Creatorz

— 1502 Heros

GLOBAL TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Peak Ace & TUI

— Shaking up a travel giant’s branding

GLOBAL FMCG CONTENT CAMPAIGN OF THE YEAR

Winner 2024

TrunkBBI & Greene King IPA

— That's Refreshing

GLOBAL PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel

GLOBAL PAID CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Fortune Brand Studio and Accenture

— Reinventing the Fortune 500 with generative AI

GLOBAL MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Finder & GoHenry

— Championing financial education for our children’s future

GLOBAL ROI CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Peak Ace & AutoScout24

— Future-proofing automotive content

GLOBAL B2B CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Wolfgang Digital & Fenergo

— Content as a Compliance Catalyst
Silver 2024

PA Consulting

— Energy Transition Content Campaign

GLOBAL B2C CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Peak Ace & AutoScout24

— Future-proofing automotive content

GLOBAL OUTREACH CAMPAIGN OF THE YEAR

Winner 2024

Peak Ace & TUI

— Shaking up a travel giant’s branding

GLOBAL HEALTH CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Wolfgang Digital & BodySlims

— Daring To Dream Bigger

CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Peak Ace & AutoScout24

— Future-proofing automotive content

GLOBAL CONTENT STRATEGY OF THE YEAR

Winner 2024

Peak Ace & TUI

— Shaking up a travel giant’s branding

CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Wolfgang Digital & The Night Sky

— “Houston, we don't have a problem!” Cracking retention with user-first emails

GLOBAL SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Wolfgang Digital & Irish Tax Rebates

— ‘The Rebate Renaissance’

BEST GLOBAL PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

Winner 2024

pAthwIse

— the first ever AI-driven semantic redirect tool

BEST USE OF DATA IN A CONTENT CAMPAIGN

Winner 2024

Peak Ace & TUI

— Shaking up a travel giant’s branding

GLOBAL VIDEO CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Wolfgang Digital & BodySlims

— Daring To Dream Bigger
Silver 2024

Rakuten Group, Inc., NBA Rakuten, Rakuten Sports IPCB, and Rakuten Sports Zone, a first party Rakuten Ichiba merchant

— Unity in Motion

MULTILINGUAL CONTENT CAMPAIGN OF THE YEAR

Winner 2024

The Wild by Jungle & Wasa

— The Crunch Effect

GLOBAL INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel

SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR

Winner 2024

Citeline & ICON

— Meeting Biotech Potential: Challenges & Opportunities

NEW TO 2024: BEST BRAND COLLABORATION

Winner 2024

Fortune Brand Studio and Accenture

— Reinventing the Fortune 500 with generative AI

BEST GLOBAL CONTENT SERIES

Winner 2024

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel
Silver 2024

Miguel Alcalde & Ferrovial

— The Movers, a docuseries by Ferrovial

BEST GLOBAL INTERNAL CONTENT CAMPAIGN OF THE YEAR

Winner 2024

MAIZE & NICE

— Play Nice

NEW TO 2024: BEST USE OF AI IN CONTENT

Winner 2024

Wolfgang Digital

— "I Don't Wanna Miss A.I. Thing"

GLOBAL SMALL CONTENT MARKETING AGENCY OF THE YEAR (LESS THAN 20 EMPLOYEES)

Winner 2024

Isoline Communications

GLOBAL LARGE CONTENT MARKETING AGENCY OF THE YEAR (21 OR MORE EMPLOYEES)

Winner 2024

Wolfgang Digital

Silver 2024

TrunkBBI

Trophies

Winner trophies will be dispatched following the winners announcement and will arrive in 2-3 weeks.

All winners will be able to purchase a duplicate trophy from the Don't Panic trophy shop here post winners announcement.

Get your trophy

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have." Sheridan Okey
Head of Digital PR
"Winning the European Content Awards 2024 confirms that well-thought-out and successively implemented activities bring impressive results, and that our work is at a very high level. Such results are the driving fuel for us for further activities. And success definitely tastes good to us!" Andrzej Cudny
Cube
“Our nomination is a testament to our team’s hard work, dedication, and creativity. It validates our efforts in pushing the boundaries of content marketing and sets a new benchmark for excellence. This campaign was a labour of love, merging McDonald’s rich history with a modern twist. Being recognised on such a prestigious platform is incredibly rewarding” Gergely Niedermeyer
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