2024 Shortlist

GLOBAL RETAIL CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL FINANCE CONTENT CAMPAIGN OF THE YEAR

BNY

— T+1

Elavon Merchant Services, SomeBrightSpark & IKEA

— Tillsammans: a payments partnership

ITCH & M&G Investments

— Accidental Wes Anderson Campaign

GLOBAL NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Cube Group & Triverna

— Boosting Travel Business: The Power of Topic Clusters

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel

Peak Ace & TUI

— Shaking up a travel giant’s branding

Schibsted Partnerstudio and Norwegian

— Takeoff

GLOBAL FMCG CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel

Schibsted Partnerstudio, Mindshare Norway & The Norwegian Directorate of Health

— Another Ball Game

TrunkBBI & Staywise

— Reinventing Fire Safety Education

GLOBAL PAID CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Finder & GoHenry

— Championing financial education for our children’s future

The River Group & Superdrug

— The Edit

GLOBAL ROI CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL B2B CONTENT CAMPAIGN OF THE YEAR

Fortune Brand Studio & Accenture

— Reinventing the Fortune 500 with generative AI

PA Consulting

— Energy Transition Content Campaign

SmartBear

— The Confidence Behind Your Code

Wolfgang Digital & Fenergo

— Content as a Compliance Catalyst

GLOBAL B2C CONTENT CAMPAIGN OF THE YEAR

Cube Group & Triverna

— Vacations at the seaside in SEO reach: Content strategy for Triverna.pl

Itch Media & Canon Europe

— Launch content for RF 24-105mm F2.8L IS USM Z

Peak Ace & AutoScout24

— Future-proofing automotive content

TrunkBBI & Greene King IPA

— That's Refreshing

GLOBAL OUTREACH CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL HEALTH CONTENT CAMPAIGN OF THE YEAR

Schibsted Partnerstudio, Mindshare Norway & The Norwegian Directorate of Health -

— Another Ball Game

Wolfgang Digital & BodySlims

— Daring To Dream Bigger

CRISIS RESPONSE CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL CONTENT STRATEGY OF THE YEAR

Cube Group & eZebra

— From higher to much higher: Conquer Google

Cube Group & Triverna

— Holiday recipe for success: content strategy for a travel brand

Peak Ace & AutoScout24

— Future-proofing automotive content

Peak Ace & TUI

— Shaking up a travel giant’s branding

CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Adwise & Soudal

— Soudal made me do it

Wolfgang Digital & Irish Tax Rebates

— The Rebate Renaissance

BEST GLOBAL PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST USE OF DATA IN A CONTENT CAMPAIGN

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL VIDEO CONTENT CAMPAIGN OF THE YEAR

Finder & Uphold

— Is your money fit to fly?

Fortune Brand Studio and Accenture

— Reinventing the Fortune 500 with generative AI

ITCH & M&G Investments

— Accidental Wes Anderson Campaign

Rakuten Group, Inc., NBA Rakuten, Rakuten Sports IPCB (Intellectual Property Content Business), and Rakuten Sports Zone, a first party Rakuten Ichiba merchant

— Unity in Motion

Schibsted Partnerstudio and Norwegian

— Takeoff

Schibsted Partnerstudio, Mindshare Norway & The Norwegian Directorate of Health

— Another Ball Game

TrunkBBI & Stockport County FC

— Here's to the Next 140 Years

Wolfgang Digital & BodySlims

— Daring To Dream Bigger

MULTILINGUAL CONTENT CAMPAIGN OF THE YEAR

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Asda Rewards & Movable Ink

— Omnichannel 2023 Rewards Round-up

CBRE

— Our Take Newsletter

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel

The River Group & Superdrug

— The Edit

TrunkBBI & Greene King IPA

— That's Refreshing

Wolfgang Digital & BodySlims

— Daring To Dream Bigger

SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR

Citeline & ICON

— Meeting Biotech Potential: Challenges & Opportunities

Fortune Brand Studio and Accenture

— Reinventing the Fortune 500 with generative AI

NEW TO 2024: BEST BRAND COLLABORATION

There is no shortlist for the category, the winner will be announced at the award ceremony.

BEST GLOBAL CONTENT SERIES

Forsman & Bodenfors & Fáilte Ireland

— Keep Discovering Car-Free, Care Free Travel

Miguel Alcalde & Ferrovial

— The Movers, a docuseries by Ferrovial

BEST GLOBAL INTERNAL CONTENT CAMPAIGN OF THE YEAR

Acolad

— This is us. This is Acolad (Brand Story Launch); Agency: Aris & Totel

Adwise

— SummerWiseFest

Adwise

— The Digital Mastery Awards

MAIZE & NICE

— Play Nice

TrunkBBI & Places for People

— Drop the Mic!

NEW TO 2024: BEST USE OF AI IN CONTENT

There is no shortlist for the category, the winner will be announced at the award ceremony.

GLOBAL SMALL CONTENT MARKETING AGENCY OF THE YEAR (LESS THAN 20 EMPLOYEES)

Fortune Brand Studio

Isoline Communications

GLOBAL LARGE CONTENT MARKETING AGENCY OF THE YEAR (21 OR MORE EMPLOYEES)

TrunkBBI

Wolfgang Digital

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have." Sheridan Okey
Head of Digital PR
"Winning the European Content Awards 2024 confirms that well-thought-out and successively implemented activities bring impressive results, and that our work is at a very high level. Such results are the driving fuel for us for further activities. And success definitely tastes good to us!" Andrzej Cudny
Cube
“Our nomination is a testament to our team’s hard work, dedication, and creativity. It validates our efforts in pushing the boundaries of content marketing and sets a new benchmark for excellence. This campaign was a labour of love, merging McDonald’s rich history with a modern twist. Being recognised on such a prestigious platform is incredibly rewarding” Gergely Niedermeyer
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